The influence of social and digital media has significantly impacted wedding traditions across the country, leading to a major transformation in how weddings are celebrated. What was once a simple occasion has now become an extravagant affair, spanning several days, with multiple events and soaring costs.
New trends such as “Bride-to-Be” parties, Mehndi nights, and Dholki celebrations have gained immense popularity, driven largely by portrayals in TV dramas and the influence of showbiz personalities on social media.
These events, which are often marked by lavish food, intricate decorations, and high-end entertainment, have become a key feature of Pakistani weddings.
Wedding planners and industry experts indicate that the cost of weddings in Pakistan has surged dramatically. In some cases, families are spending upwards of Rs five million on a single wedding event.
According to Imtiaz Niazi, a wedding planner, the wedding industry has transformed into a multi-billion-rupee market. Families are increasingly willing to invest substantial amounts to make their weddings unforgettable and to gain attention on social media platforms like Facebook, Instagram, and TikTok.
Despite this growing trend, not everyone is happy with the shift toward opulence. Some argue that the focus on materialism and excess has overshadowed the true meaning of marriage. “The focus should be on the union of two people, not on how much money is spent on decorations and food,” said one critic.
Mrs. Khan, the head of a Marriage Bureau, shared concerns about the financial burden these elaborate traditions place on families. She noted that this has created a culture of competition, with families feeling pressured to outdo each other in terms of extravagance.
According to her, the emphasis on events like “Bride-to-Be” parties, Mehndi nights, and Dholki celebrations has distracted from the true essence of marriage. She believes it’s time for society to reassess its priorities and return to the simplicity and elegance of traditional wedding celebrations.
