Aesthetic Coffee Point
Business Plan with Flavored Dreams
Where every cup is a poem, every flavor a memory, and every visit a soulful sip…
☁️ Introduction: The Idea that Sipped into Our Hearts
Some ideas don’t just appear — they arrive softly, like moonlight on a silent night.
This coffee point wasn’t born from business charts or market trends; it was born from a feeling.
A longing for something more than caffeine…
Something tender, nostalgic, beautiful.
What if a cup of coffee could carry a message?
What if its flavor was a memory?
What if people came for a latte… and stayed for the emotion?
Welcome to Nasha-e-Kaapi — an aesthetic, emotion-driven, flavored coffee destination where the soul finds peace in sips.
☕Aesthetic Coffee Point
Business Concept: Coffee with a Soulful Identity
Nasha-e-Kaapi (meaning “Intoxication of Coffee”) is an artistic coffee point that combines:
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Unique coconut and aesthetic coffee flavors
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Beautiful poetry-inspired names
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A visual space designed for the Instagram generation
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Soft Sufi background music & handwritten notes
Every cup is:
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A visual treat
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A moment of calm
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A poetic experience
🧁Aesthetic Coffee Point
Menu Plan: Emotional Flavors with Poetic Names
Each coffee isn’t just named after its ingredients — it’s named after feelings.
| Drink Name | Ingredients | Emotion |
|---|---|---|
| “Nariyal Nazaara” | Coconut milk cold brew, vanilla essence | Coastal freshness |
| “Chup Si Dua” | Cardamom caramel latte (hot) | Quiet warmth |
| “Khwabon Ki Mocha” | Dark chocolate mocha with rose cream topping | Dreamy sweetness |
| “Baadal Ka Chaata” | Iced lavender latte with honey | Monsoon nostalgia |
| “Tumhari Yaad” | Espresso shot with almond-coconut fusion | Bitter longing |
Every drink is served with a mini card:
“Poetry of the day — Written just for you.”
🪞Aesthetic Coffee Point
Interior Aesthetic: Designed to Be Remembered
The physical space is vital for creating an emotional and visual identity.
Interior Design Themes:
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Pastel walls (dusty pink, almond cream, sage green)
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Floating cloud lights & hanging plants
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Wooden textures with brass accents
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Handwritten poetry boards on every wall
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Floor cushions and crochet curtains
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Candle-lit corners for quiet dates and poetry nights
The space will be photogenic yet calming — a perfect fusion of aesthetic and emotion.
🎯Aesthetic Coffee Point
Target Audience: Feelers, Dreamers, Instagrammers
This concept attracts:
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Women aged 18–35
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Aesthetic content creators
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Poets & thinkers
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Couples seeking cozy dates
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Students & freelancers who want calm
They’re not just coffee lovers — they’re moment seekers.
They look for places that feel like home + dreamland combined.
📈 Marketing Strategy: Social + Sensory + Soulful
🎞️ 1. Instagram Reels (Emotional Visuals)
Each reel begins with blurred visuals and soft sound:
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A saree’s end flying softly in breeze
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Coffee foam forming a heart
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Raindrops on the glass while soft music plays
Voiceover Example:
“She wasn’t looking for love… just peace.
And she found it in a cup of coconut coffee.”
Hashtags:#NashaEKapi #CoconutLoveInACup #SufiCoffeeVibes #AestheticCafes
💌 2. Poetry Nights & Open Mic Events
Once a week:
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Invite local poets to perform
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Coffee discounts for those who write a poem on the wall
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“Love Letter Latte” days – write a letter & receive a surprise cup
🎁 3. Giftable Combos
Special boxes with:
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Coffee sachets
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Handmade poetry cards
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Candle & ceramic mug
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QR code to a secret poem or playlist
Offered via Instagram DMs or Shopify-style site.
📍 Location Plan: Where Dreams Should Brew
Ideal Locations:
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Karachi DHA, Lahore Gulberg, Islamabad F-7
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Must be accessible + quiet + naturally scenic
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Rooftop with city view or near a park lane ideal
Initial setup can be one premium pop-up café
Then later, expand to franchises or partner with aesthetic boutiques.
🧮 Financial Planning
| Expense Category | Estimated Cost (PKR) |
|---|---|
| Shop Lease & Renovation | 12–15 lakh |
| Equipment & Machines | 3–4 lakh |
| Furniture & Decor | 2 lakh |
| Marketing Budget | 1.5 lakh (first 3 months) |
| Raw Ingredients | 2 lakh/month |
| Staff Salaries | 3.5 lakh/month |
| Misc (license, backup) | 50,000 |
📌 Estimated Investment: ~22–25 lakh PKR
📌 Break-even Point: 7–9 months
📌 Profit Margin: 40–55% (Premium Pricing Model)
📦 Product Pricing Model
| Product | Price Range |
|---|---|
| Signature Coffees | Rs. 400–700 |
| Mini Cup + Poetry Card | Rs. 850 |
| Gift Box (combo set) | Rs. 2500–3500 |
| Sufi Lounge Events | Rs. 1000 per head |
🧠 Future Vision
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“Nasha-e-Kaapi” Mobile Coffee Truck
Branded van for festivals, romantic events, book fairs -
Online Delivery with customizable notes
Coffee with QR poetry or digital playlist links -
“Love Letter Latte” App
Send a poetic coffee order to your lover with audio poem -
Collab with local poets & fashion brands for limited edition coffee drops
🌙 Final Words: More than a Café – It’s a Feeling
Some come for the coconut.
Some come for the calm.
But most come… for the cup that holds their heart.
Nasha-e-Kaapi is a café, yes.
But more than that, it’s a reflection of our softer side —
A space where every sip carries a poem, every table holds a memory, and every moment…
tastes like nostalgia.
